Performance Max Mastery [PPC Mastery] [Miles McNair, Bob Meijer]
Продвинутый курс по Performance Max (Google Ads) на английском языке. Далее описание с продажника:
What's inside?
Everything you need to set up, optimize and scale Performance Max campaigns (strategy videos, best practices checklists, templates and so much more). Full program overview below ⤵
Part 1: Fundamentals
Introduction to Performance Max
- Learn about the fundamentals of Performance Max campaigns
- Learn about the history of Google Ads and why pMax is changing everything
- Learn how to use our 'Performance Max Mastery Framework'
Part 2: Data Input
Feed the machine with crystal clear data
- Learn why data input input is so important with Performance Max
- Apply our conversion tracking best practices for better optimization
- Learn how to properly use audience signals
Part 3: Campaign Structure
Set up your winning campaign structure
- Follow our 'Building Blocks' strategy to build the ultimate campaign structure for ecom brands
- Learn how to apply advanced campaign structures for lead gen
- Use our campaign settings checklist when launching new campaigns
Part 4: Assets
Use optimized assets for maximum results
- Learn how to create image and video ads fast and without bid budgets with our 'Rapid Ad Creation Loop'
- Use these secret tools to spy on your competitors (and 'steal' their best performing ad ideas)
- Use our image, video and ad copy best practices
Part 5: Optimization
Optimize campaigns despite limited insights
- Learn how to optimize Performance Max, even with very limited insights (this is a very extensive module)
- Use our little-known ways to understand where your ads showed
- Use our templates to add negative keywords to Performance Max
Ссылка на продажник