Interaction Design Foundation
How To Prepare For The Future Of Mobile UX
Webinar with Steven Hoober, President - Design, 4ourth Mobile
Как подготовиться к будущему мобильного пользовательского опыта (UX)?
Вебинар со Стивеном Хубером, дизайн-президентом в 4ourth Mobile
Получим запись вебинара.
В 2020 году почти 3.5 миллиарда мобильных пользователей. Для понимания перспектив, учтём что сейчас примерное население мира - 7.8 миллиардов человек. Получаем мобильный рынок размером в половину всей популяции человечества.
Бизнес обоснование инвестирования в мобильный UX самодостаточно, и до сих пор mobile UX не до конца понимают правильно.
На мастер-классе Стивен Хубер объяснит:
- Почему mobile важен
- Почему mobile отличается от других платформ
- Технические подходы к реализации mobile UX
- Роль посыла, нарратива в mobile UX
- Решения приватности, уникальные для mobile UX
- Влияние mobile на поиск и сёрфинг в интернете
- Гайдлайны мобильного дизайна
- Как учесть скорость соединения и задержку в мобильном дизайне
Спойлер: Описание на английском
It’s estimated that there are over 3.5 billion smartphone users in the world as of 2020. To put that in perspective, the entire population of the world is estimated at 7.8 billion people—which means the market for mobile stands at almost half of the entire global population. The business case for investing in mobile UX is self-evident, and yet, mobile UX is often misunderstood.
To complicate matters, the definition of “mobile” is getting increasingly fuzzier. Many new PCs are touch-enabled, and convertible Tablet PCs have been popular for years. In many parts of the world, mobile is quickly replacing PCs as the primary device of use. So, as designers, how should you begin to distinguish between mobile and desktop? More importantly, should you even make such a distinction?
With mobile devices evolving rapidly in scope and penetration, mobile UX must keep pace. The rapid pace of change means that the principles and heuristics used to guide mobile UX design can quickly become obsolete. In other words, when it comes to mobile UX, you should always design for the future. And who better to walk you through the future of mobile UX than Steven Hoober, the expert who literally wrote the textbook on designing mobile interfaces!
In this Master Class, Steven Hoober will explain:
- Why mobile matters
- Why mobile is different
- Technical approaches to mobile UX
- The role of messaging in mobile UX
- Privacy considerations unique to mobiles
- The impact of mobile on search and browsing
- Guidelines for mobile design
- How to factor network speed and latency into mobile design