How to get the most out of this course
Creative Strategy Research
- Why is creative strategy research SO important?
- How to Conduct a Reputation Analysis
- Golden Nugget Reviews: The Secret Sauce to Creative
- How to Analyze Your Competitors' Creative THE RIGHT WAY
- How to Quickly Analyze Past Performance
- How to Present Your Creative Strategy Research to Your Team
- How to Use This Section + Notion Guide
- The 10 Creative Formats to Test First
- 10 UGC Strategies That Convert
- 15 Creatives for Service Businesses, B2B, and Info Products
- Overview
- The 16 Human Desires
- Advertising Strategies That Scale
- Copywriting That Converts: Primary Text
- The Creative Strategist Toolkit
- The Tools I Use Everyday as a Creative Strategist
- Intro to Motion
- Understanding the Basics: Features and Functionality within Motion
- How to Build Reports + Which Reports to Build
- Additional Reports That You Need in Your Toolkit
- How to Build an In-House UGC Team
- How to Write a UGC Brief that Results in Winning Creative
- How to Source UGC Creators
- How to Build an In-House UGC Team
- An Overview of The Creative Process
- How I Use Trello as My Project Management Tool
- The Creative Roadmap: How to Track Your Creative Pipeline
- How to QA Your Creatives
- Naming Conventions
- How to Make a Creative Testing Framework
- How to Test Creatives (TWO DIFFERENT METHODS)
- How to Analyze Creatives (Advanced)
- The Key Metrics You Need to Track
- The Reports You Need to Be Running Weekly, Monthly, Quarterly
- How to Lead a Creative Retro with Your Team