The Business, Creative, and Management skills Motion Designers need to work with clients. The entire process. Brief to delivery. Kit and caboodle
Go from good to great
Learning cool animation techniques is all well and good. But – if you want to separate yourself from the pack – you need a different set of skills.
Skills you can't learn from a thousand daily renders or personal projects.
Skills that $50,000+ university courses hardly even touch.
Skills you only get from experience as a Designer, Producer, Creative & Art Director.
This Motion Graphic Design course is not about pushing pixels or buttons. It’s about pushing the quality of your creative, collaborative, and business skills.
That’s what separates good artists from great ones, and what keeps their clients coming back for more.
10+ years of experience in 10 days
In this extreme sport version of an online Motion Design course I’ll explain every step of an optimised Motion Graphic Design Process. You will learn how to:
Direct Motion Design projects of any scaleKnow what clients and agencies expect at each stage of a project
Create, break down and respond to briefs
Master the finances of freelance: estimates, quotes, proposals, and invoices
Anticipate and overcome cost objections
Create treatments, concept decks, and presentations that clients love
Perfectly plan, structure, and manage projects
Plough through pre-production: Styleframes, Scripts, Storyboards, Animatic
And breeze through production: Previs, Roughcut & Proofing
Juggle, respond to and counter feedback
In a matter of weeks you’ll gain 10 years worth of knowledge from within the Motion Design and Animation industry. Pitfalls and cheeky little secrets included.
Get the skills to work flawlessly with clients.
Meet the teach
Greetings! I’m Daniel Danielsson.
I started my very first Design & Animation company in 2010. The reel featured me getting hit by a car (VideoCopilot tutorial style), the world exploding (twice) and my friend’s skull imploding. I sincerely hope no one ever finds it.
Since then I’ve moved up a bit. I’ve worked on beautiful brands with industry heavyweights like The Mill, Saatchi & Saatchi, and Leo Burnett.
In 2016 I started spreading the love for Motion Design through my YouTube channel, where I've successfully spread it to over 1 million people. Watch out, you could be next.
If you know my channel, you know my vibe. The Process of Motion has the same flow, lame jokes and bad language. But the knowledge is from a whole other dimension.
See you there.
About the course
Part 1: Core theory
A hefty dose of knowledge about Client Service, Project Management, Creative and Art Direction and Motion Design Production.
Part one of the course includes:
54 succinct Lessons in 5 Chapters
200-page e-Book for easy reference
Common issues and how to solve them
References, assets, and further reading
The chapters represent the phases of a comprehensive Motion Graphic Design project. All visualised & explained through the magic of Animation.
Lemme break it down for you.
The Full Process of Motion Design Simplified
Item 1 of 5
Process of Motion Design Course Case Study Client NORR Watches Logo
Part 2: Case study
NORR are about to release their flagship smartwatch carved from genuine Icelandic volcanic rock. Now they just need some Motion Design magic to launch it...
It's an impossibly big brief, tight budget, and ridonculous requirements. And you’ve got front row tickets to the whole spectacle. From brief to delivery.
The theory is about to get real. The NORR case study shows you exactly how to apply the theory in the chaotic tempest of a client project.
See how the process stands up to assets that are never supplied, ever changing directions, shortened deadlines, and day-of-deadline changes.
Part two of the course contains:
19 (Painfully honest) Breakdown Videos
13 Concept & Process documents
40+ Client Proofs
17 Documents & Templates for use in your own projects
The case study gives you 100% insight into the NORR project. Yes, that includes fkups and embarrassment.
Part 3: Source files
If you really really want to get deep into the software side of the project, you can. The ultimate version of the course includes:
17 Cinema 4D original scene files
100+ production quality Textures
67GB+ Turbulence FD and X-Particles simulations
5 World Machine procedural landscape scenes
90GB+ CG Renders as layered EXR sequences
Full After Effects compositing files
You get everything you need to rip the project apart & put it back together. If the client wanted these files I'd charge them about US$203,864. (That's explained on the course.)
Process of Motion: Master
£599.00
One time
For the ultimate connoisseur. This one comes with everything. If you’re into both Cinema 4D and spending money, this is the clear choice for you. Lifetime access included.
Core Theory: 50 Video Lessons and E-Book
Case Study: 19 Breakdown Videos, WIPs & Client Feedback
Source Files: 150GB+ of Files and 1,200min+ of Time-lapses
Bonus: 12 Guides, Templates & Presets
Unlimited Questions & Answers